Our Story

HeF was created in Karachi in 2016 by Fraz Si and Hissan K. The two childhood friends left careers in corporate law and journalism to develop the concept for HeF – a first-of-its-kind brand coming out of Pakistan that combines intertwined passions: fashion, music and progressivism.

With its ethos firmly rooted in the right to freedom of expression and freedom of choice, HeF wants today’s youth to reclaim usurped spaces and voices through fashion and music in a bid to create a much more tolerant and progressive world for future generations.

With a contemporary vision of fashion influenced by Karachi, LA and Toronto – HeF is a reflection of Fraz and Hissan's youth spent in cities rich with diverse subcultures.

As part of our commitment to help educate Pakistan, 5% of our profits from all tees sold are donated to The Citizens Foundation.

Share how you wear: #hefclothing #educatepakistan


Size Chart


Chest (cm) 80 82-86 88-92 96-100 104-108


* Please check product descriptions for more details regarding sizing and fit.

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