HeF was created in Karachi in 2016 by Fraz Si and Hissan K. The childhood friends left careers in corporate law and journalism to develop the concept for HeF – a first-of- its-kind brand coming out of Pakistan that combines intertwined passions: fashion, music and social change.
With its ethos firmly rooted in the right to freedom of expression and choice, HeF wants the young to reclaim usurped spaces and muzzled voices through fashion and music to foster a more tolerant and progressive world. Introducing a contemporary vision of fashion influenced by Karachi, Los Angeles and Toronto – HeF is a reflection of Fraz and Hissan’s youth spent in cities rich with diverse subcultures.
As part of our commitment to help educate Pakistan, five per cent of our profits from all tees sold are donated to The Citizens Foundation.
Share how you wear: #hefclothing #educatepakistan
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